Riding the Buzz

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August 7, 2014 by ...

If nothing else, Xiaomi has a knack for hype. From Lei Jun’s ‘Don’t call us Apple clones’ proclamations in his knock off Steve Jobs gear, to Blue Light Special, fire sales. Whatever you want to say, you have to admit Xiaomi generates ink.

His mini-Steve image and product mimicry has Apple fanboys irate- buzz

Overhyping and underselling phones has a lot of both China and India talking- buzz

Chinese PLA Soldier cum bunny mascot- buzz

Knocking off Apple Ipads- buzz

Chinese culture holds that it is better to copy and succeed than to innovate and fail. What is your take?

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