August 10, 2014 by ...
Here is an excellent article on how Xiaomi is capturing market share so quickly. I really agree with his assertion that national pride and or nationalism have much to do with this. This is also seen in China’s embrace of shanzhai, which has its roots, to a certain extent, in nationalism as well.
I live in China and note how those who use Xiaomi products appreciate how a Chinese company is making waves in international markets.
Chinese smartphone maker Xiaomi has just surpassed Samsung (NASDAQOTH: SSNLF ) as China’s top smartphone maker, according to a recent report from Canalys.
Xiaomi shipped 15 million smartphones in China last quarter, up 240% from 4.4 million units a year earlier. Samsung shipped 13.2 million smartphones in China during the quarter, down from 15.5 million last year. Xiaomi now controls 14% of China’s smartphone market, and recently became the fifth-largest smartphone maker in the world.
Photo from same source.