Why Xiaomi is Doomed to Fail in the USA- Burger King

Leave a comment

August 27, 2014 by ...

This Tweet shows why Xiaomi will fail in the US market.

“@FastCoCreate: Would you like a Samsung with that? @BurgerKing now has free smartphones: http://f-st.co/p1OXdzZ by @jeffcbeer http://twitter.com/FastCoCreate/status/503974205789339649/photo/1”


Cell phones are a commodity in the USA. They are essentially part of a package deal, as this Burger King ad shows.

Here is why the Xiaomi model will fail in the USA
When the price of a phone drops to nothing, it really needs something extra in order to drive sales.

1-By merely knocking off Apple designs, Xiaomi shows it does not have the design cred to survive in the US market.
2-The Xiaomi ecosystem does not play well with Google Play ; why learn a new one if you don’t have to
3- Xiaomi’s price point/features means nothing in a land where cell phones are literally being given away
4- Xiaomi does not have the marketing cred to generate long term customer affection. Do you think flash sales of 20,000 units is compelling enough for American consumers to buy Xiaomi?
5- Do you think American consumers will queue up to buy a non- Apple phone?
6- Xiaomi has poor quality and customer service. Check out the reviews on Amazon. Xiaomi is miring its name in mud before it properly kicks off in the USA.

Absent a major overhaul, there is no compelling reason to buy a Xiaomi. In addition, due to sketchy designs, it is doubtful if they could sell handsets in the USA without being sued by Apple


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 85 other followers

Stat Counter

counter for wordpress

Member of The Internet Defense League

Blog Stats

  • 50,997 hits
August 2014
« Jul   Sep »
%d bloggers like this: