India’s Flipkart Pulls a ‘Xiaomi’- All Sizzle But No Sales

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October 6, 2014 by ...

Xiaomi went big into India, sort of. In typical Xiaomi fashion, they used Flipkart to handle their online sales which went well, very well. They sold so many units that within seconds every phone was spoken for. This happened a few times which raised the ire of people across India with both Flipkart and Xiaomi.

As for Xiaomi, it was par for the course. They have been using the hunger marketing – flash sales strategy since its inception. Flash sales is a strategy whereby demand is drummed up and supply kept short. As a result, the people who end up with a Xiaomi unit get ‘face’ by being one in over one billion to own a Xiaomi phone. This strategy has been successfully applied across southeast Asia.

Like I said, it worked in India, but many were upset. Just like their Chinese counterparts, the Indians felt deceived or cheated. They went online to beef about why and how 60,000 phones could sell out in a matter of seconds.

Flipkart’s Big Billion Day-‘Xiaomi’ing India

It looks as if India’s Flipkart pulled a ‘Xiaomi’ with a huge sales event. According to the article here, Flipkart offered insane deals on almost evrything. Unfortunately for the consumers, all of the good stuff had been sold within minutes, thus they had been ‘Xiaomied’.

My only question is if the term ‘Xiaomi’ will replace that once used term ‘Sangahied’ as in conned or ripped off.

Amidst lot of hype, fanfare and not to forget the full page advertisements on leading newspapers across India, Flipkart introduced “The Big Billion Day” sale on Monday. The e-commerce giant offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 — though we couldn’t find both online. To make the sale even more irresistible, customer could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.
The mega sale started at 8 am and within minutes most of the attractive deals where out of stock. Customers who logged in after 10 am was desperately trying to figure out what exactly Flipkart was offering on its Big Billion Day as most products were sold out. Around noon, Flipkart’s servers gave away to the huge demand and services were disrupted for a short while.
Flipkart’s #BigBillionDay hash tag on Twitter was trending in the morning but soon several other hashtags, critising the sale, like #Flopkart, #Failkart, #Fraudkart, etc started to catch up, as disappointed buyers took to Twitter to express their dissatisfaction. Later in the day, it seemed Flipkart had earned more angry customers than satisfied ones from “The Big Billion Day” sale initiative.
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