Xiaomi Targets Sweet Spot 80% Chinese Smartphone Users Younger Than 35

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November 22, 2014 by ...

Eighty percent of China’s mobile net users are younger than 35, according to enfonet.com . Xiaomi’s customer base is primarily those in their late teens up to thirty. This could have much to do with the fact that this demographic does not have the funds to buy up into an Iphone, but that is conjecture.

The fact remains, however, that the 35 and under age group is the cell phone sweet spot in China.

mobile penetration by age

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