April 10, 2015 by ...
Xiaomi has 33 million reasons to love China’s ‘eliminate-all-but-one child’ policy. That’s the law which has created an excess of 33 million Chinese men. This number coincides with the demographic, guys under 30, which make up three-quarters of Xiomi’s customer base. (Reference links at end)
A recent report shows that as of today China has an Australia’s worth of spare dudes. If you don’t hail from Aus, then just imagine four four New Yorks filled with guys. That is how many more men then women born after 1980 that China has.
Like I said, that’s great news for Xiaomi, a company whose client base is primarily known as ‘diaosi’ which loosely translated to ‘lonely male losers’. For these guys, ‘wives’ will either be ladies of the blow up variety, or pilfered from some southeast Asian village. In a word, their hopes for tieing the knot are subject to the laws of mathematics which are decidedly not in their favor. Having so few options for extracurricular activities, they take to their smartphones and game. I suppose this is better than them doing something else, like starting a war, but maybe that’s just me.
But I digress….
Lei Jun is in the catbird seat. The angry youth or ‘lonely losers’ can back a local hero whose corporate mascot looks like this:
Which looks a lot like this:
Who is a communist legend.
This plays into the Chinese meme of supporting the motherland and Beijing as well. I mean those millions of extra guys need something to put their energy into, right?
In any event, Xiaomi has little to worry about. China boy/girl ratio is an unhealthy 118/100, which means that Xiaomi will have plenty of Mi Fans for years to come.