April 11, 2015 by ...
Xiaomi is leveraging is Walmart-Always Low Prcies, Always, strategy in funding startups. They are backing firms which produce everything from lightbulbs to scales. The idea for Xiaomi is to ‘smartify’ your home.
Rather than follow a coherent strategy, Xiaomi seems hell-bent on funding anything and everything. The only common denominator in all this is that Xiaomi backs firms selling stuff on the cheap.
The scale costs less than $15 and the light bulb is a pittance. True to their business model, Xiaomi is selling at the vale end of the spectrum.
All-in-all, Xiaomi has invested in 27 startups, only 10 of which have brought products to market.