May 14, 2015 by ...
Xiaomi just launched another iPhone, er, I mean Mi Phone which happens to look like a similar Apple product but according to Xiaomi’s Lei Jun, does not.
The handset in question has guts made by not-from-China firms wrapped around a not-designed-in-China chassis. And the piracy does not stop there.
Ever vigilant of what the competition is doing so they can mimick it, Xiaomi has taken to copying iPhone buyer frenzy, as the photos show.
Tell me this doesn’t look staged?
I’m not saying that Xiaomi fans need be like this
But at least it looks unscripted and raw.
This Xiaomi customer on the other hand, has that ‘Shit, I just spilled half a can of Coke in my lap and have to sit through the next 45 minutes of this meeting till I can wash,‘ feeling.
Color me cynical, but is that ‘buyers remorse’ that I see creeping in?
And speaking of creep, what’s up with the ‘high fives’ at the gala?
How about this Mi fan
But back to this photo op:
In the kitty litter-themed ‘no we didn’t copy this from Apple too’ stores that Xiaomi ‘invented’, the new phone debut looks equal parts ‘Hey, is this the place passin’ out free biscuits and gravy?’ And ‘Come on, look excited, Xiaomi is paying us all two dollars to show up and make this debut look rocking. And remember we get an extra fifty cents if we look like rabid fans!’ Feel to it. After all, there seems to be as many staff as ‘enthusiastic patrons’.
While I’m beating a dead horse I might as well point out that Xiaomi employees seem to be the only ones ‘capturing the joy. Funny thing is that at Apple product debuts, it’s the press taking pics and not the Apple personnel.
In sum, Xiaomi’s incessant mimicry of everything Apple would funny if not so sad. But through it all, we can only shake our heads and think, ‘Do you know how insecure and desperate these contrived photo ops look? And if not, you should. In the event you do know, then why keep up the charade?’