Xiaomi and Wearables in China-99% Defection Rate

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May 18, 2015 by ...

Chinese consumers are fickle. They buy stuff then throw it out, call it a function of pent up demand. Under Mao they were considered rich if they owned a bike but now China has more cars than any place. 

Those who could not consume under Mao, have turned into parents and grandparents and now overspend on their kids. In hopes of giving them ‘joy’ that Mao faithful never felt, this demographic is not afraid to spend. The recipients of these products are one-child policy types who frequently change their kit. 

According to Tencent, a Chinese Internet site, people in the mainland quit using wearables within one month of purchase and 99% stop after 6 months. 

After looking at pictures of what the Chinese wearables space has to offer, I’m changing my tune. It’s not the fickle nature of Chinese consumers, but crappy appeal of goods they are offered. After all, how many of us would lug this hunk of ugh from our wrists for more than a fortnight? 


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