Monthly Archives: July 2014

  1. Hunger Marketing and China’s Xiaomi

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    July 30, 2014 by ...

    Hunger marketing is a term which means customer demand is spurred on by an intense desire for a product- one …
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  2. Xiaomi in India

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    July 29, 2014 by ...

    Continuing with the theme of creating a ‘need’ for a commodity product, Xiaomi has ‘invaded’ the Indian market with a …
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