April 10, 2015 by ...
Xiaomi unearthed a slogan and it’s…well… It’s kinda’ interesting.
Yeah, ‘staying hungry, staying foolish’.
While I’d like to applaud Lei Jun and his crew, I cannot. That slogan just sucks. I mean what the heck are they trying to say?
A message like ‘Just Do It’, I can get behind, but ‘staying foolish’?
Is this something I wish to emulate, a fool?
I for one, can answer that in the negative, but then again I’m not Xiaomi’s target market. In China, Xiaomi gear is purchased primarily by single guys with little-to-no education, who reside in second-tier cities. Perhaps ‘foolish’ is something that they embrace, but not this cowboy, no sireee.
In fact, I’d venture to say that ‘foolish’ is not a term of endearment, at least in English. Perhaps Jun et al should pony up for proper marketing support, but then again, that would take away from their core competence-mimicry.
The slogan proves, if nothing else, that Xiaomi is creativel challenged. When forced to think on their own and come up with anything original, they flounder. Lei brags about not having a marketing staff, but now may want to rethink that move. After all, I’d hate to think that Xiaomi will stay foolish any longer.